Marketin and content operation dem
The campaign na four hours work and twenty minutes thinking
Somebody get idea. Then somebody go write am four ways for four channels, find picture wey legally safe to use, resize am three times, schedule the posts, and one month later go gather report from five dashboards. The idea na the valuable part.
The fitting company wey get one marketing person
Firm wey dey fit kitchens. One person dey do the marketing, alongside two other jobs. Every month promotion dey, and every month the promotion go take day and half: write the e-mail, write the three posts, find photograph wey no be obvious stock photograph and wey definitely get licence, put am out, and then after five weeks answer the owner question whether e work.
The thinking — wetin to promote, to who, at wetin price — na twenty minutes. The rest na assembly, and assembly na wetin workflow dey for.
From brief to campaign
The brief na short note: the offer, the audience, the deadline, the tone. AI step go turn am into copy for the shapes wey the channels need — long one for the e-mail, short one for post, shorter one for SMS — and every one of dem na text wey you go edit before anything go out.
The picture dey come from the media library: eleven providers searched at once, imported with im licence and im attribution attached to the file. Dat one no be convenience, na the difference between marketing asset and liability, and e matter pass for the moment wey nobody dey think about am — six months later, when the image dey reuse on printed leaflet.
Then the deterministic part: schedule the posts, mint short link per channel so you fit tell where the clicks come from, send the e-mail through the family delivery service, and put the whole thing inside calendar make the rest of the office know say e dey happen.
And the numbers dey come back
Short-link redirects dey count at the link, no be inside the reader browser, so campaign fit dey measurable without tracker wey dey follow anybody around the internet. Delivery, opens where the recipient client dey report dem, replies, and — if the shop connect — orders inside the window.
- ⚡Wetin dey start amDem don file brief. Offer, audience, deadline, tone.
- 2Copy draftedAI step. Imel, two post, one SMS. You fit edit all of dem.
- 3Picture don showEleven provider, one set of result. Dem don import am. Licence na CC0, author name dey recorded.
- ✋ApprovalRun dey wait here. Nothing go comot until person say yes.
- ↗Link don mintOne short link per channel. Dem dey count redirect, no browser tracker.
- ✉Sent & scheduledImel don go; post dey queue; office calendar don update.
- ⏸WaitFourteen days, come join the numbers together.
Paid steps: 2Human decision: 1
Di brief, di campaign and di report. Di same afternoon.
The other five
Pass the campaign itself
The monthly report
Dem join am from the numbers, no be from memory, on the first day, before anybody ask. E get same shape every month, so if e change month to month, e mean something.
Content wey get schedule
Weekly post wey start from something real — new product, job wey don finish, seasonal fact — no be from empty document on Friday afternoon.
Local relevance
Workflow wey event for city wey you dey sell go trigger: festival wey dem announce, expo wey dem schedule, match wey go full the hotel. Timely pass clever.
Follow-up for lead
Form go land, AI step go classify wetin the person really want, and the reply wey go comot na the correct one inside one minute — e go respect quiet hours, so nobody go receive marketing at 03:40.
List hygiene
Dem don remove bounce, merge duplicate using real identifier, check address against reference data. E dull, but na the reason sending reputation dey survive.
A/B, the correct way
Split step go send share go each path and dem go record the result per run, so comparison na arithmetic, no be argument between two people memory.
On top make model write things
AI step go write draft. The draft good but e no be your voice, and the gap between the two na the whole reason the text dey editable at every point. The workflows wey dey work well here na the ones wey person go read the copy before e comot — usually as approval step, wey be wait like any other and e no cost anything while e dey wait.
The workflows wey dey spoil na the ones wey nobody read anything for three months. That one no be technical failure; na wetin dey happen when business decide say their public voice no worth ten minutes a week.
Wetin we no go help with: volume just because. This platform fit generate plenty text quick, and one kind marketing automation dey wey be say na exactly that dem dey do until the recipients stop read anything at all. Quiet hours, goals wey go stop sequence, and one message instead of five, na all deliberate defaults.